From humble beginnings as a thank you gift, today DISARONNO enjoys true style status as the world's favourite Italian liqueur.
SO THE LEGEND BEGINS
The warm, sophisticated taste of DISARONNO has a lineage dating back to one of the most romantic and creative periods in Italian history – the Renaissance. In 1525, the artist Bernardino Luini, a brilliant pupil of Leonardo da Vinci – was commissioned to paint a fresco of the Madonna of the Miracles in Saronno (Madonna dei Miracoli in Saronno, where the Fresco is still displayed today).
To portray the Madonna, he chose a beautiful local innkeeper as his muse.
As a mark of her gratitude, she prepared a special gift for the artist, namely, a flask full of an amber liqueur, fragrant and delicate. That is how the legend of DISARONNO arose: from a simple gesture of kindness and the unique handmade combination of secret ingredients.
In 1600, many families would distill their own liqueurs and digestives. The Reina's were just one of those families and Giovanni Reina rediscovered the innkeeper’s old recipe.
The Reina family has closely guarded the secret formula, passing it from one generation to the next.
In the first years of the 20th century, Domenico Reina decided to open a store and workshop near the terminus of the steam tram line from Milan, which took the name of “Domenico Reina Coloniali”, situated in the heart of Saronno. It was here that the Disaronno Originale was produced and marketed.
And, with over 100 perfect mixes to suit your mood, the brand and fan base continues to grow on a journey of multi-sensory discovery. Are you Open to Possibilities?
Hints & Tips